Thursday, January 10, 2013

Growth in Central Oregon Tourism

Dean Runyan Associates recently released a report detailing changes in Oregon travel trends from November. Using data compiled from research groups, as well as various state and federal agencies, the "Oregon Travel Barometer" showed modest lodging revenue growth over the year for the Portland Metro and Southern Oregon regions, which saw year-to-year gains of 6.8 percent and 4.0 percent, respectively. Statewide revenue growth (5.2%) was nearly 1 percentage point lower than the U.S. growth (6.1%) over the year.
Bend showed particularly strong growth, with lodging demand up by 13.1 percent over the year, and lodging revenue up by 15.2 percent. An article by the Bend Bulletin also details Bend's tourism growth: room tax collections jumped by more than 7 percent between November 2011 and November 2012, while all other areas in Deschutes County (combined) rose by 3.9 percent. Tourism activities in 2011 generated an estimated $450 million in visitor spending for Deschutes County, according to data from Dean Runyan.

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