Wednesday, August 17, 2011

The Spin Starts Here

Writing press releases, preparing speeches, or talking with reporters...all in a day's work, if you're a public relations specialist.

With this occupation adding about 70 jobs each year in Oregon, there will be a number of opportunities available for those interested in becoming a public relations specialist. And the good news is: it pays well! They earned, on average, $58,046 per year, or $27.91 per hour, in 2010.

So, what exactly do public relations specialists do? In a nutshell, they develop communication strategies that portray their business in a positive light. To accomplish this goal, they generate good publicity and spread awareness of their company by pitching new products and services, promoting an upcoming event, or even minimizing negative press, i.e., "damage control."

Nearly all industries employ someone devoted to public relations, whether they are called communications directors, public affairs managers, business development representatives, or other similar titles. Public relations specialists often work as part of a team, though some small businesses have a single person covering this role, handling everything from public relations to marketing and advertising.

If you think you have got what it takes or are just interested in Oregon's spin doctors, read the full article written by our Occupational Economist Katharine Williams.

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