The number of jobs added by "holiday hiring" industries with strong holiday employment patterns was lower than average in 2013. The season's holiday buildup was led by stronger than usual growth by couriers and messengers (UPS, FedEx, etc.); health and personal care stores; and sporting goods, hobby, and book stores.
Here are total jobs numbers for industries we would expect to see a holiday hiring boost:
The following graph is a breakout of which industries saw the greatest buildup during the holiday hiring season, along with their average September-December buildup.
For more on the holiday hiring season, read Nick Beleiciks' full article here: Unwrapping Holiday Hiring.